San Marino Outlet Experience First Anniversary

These 365 days were marked by successful initiatives, prestigious collaborations, new openings and growing results: the interest shown by the brands has led to a significant increase in the number of stores present today compared to the opening, with the consequent and related continuous growth the number of visitors expected which can further and rapidly increase with the recovery of tourism. To date, over 300 people work at San Marino Outlet Experience, a particularly important figure for the structure itself and for the economic fabric not only of the Republic of San Marino but also of the neighboring areas.

“We managed the first year of the San Marino Outlet Experience – explains Maurizio Borletti, investor and founder of Borletti Group – aware of the difficulties imposed by the health emergency already present at the time of the opening and facing those deriving from the Russian-Ukrainian conflict, confirming the ”expected confirmation of the positive data relating to the growth of brand awareness, new openings, hires and the influx of visitors. It is clear that the international panorama has changed  and the kind of difficulties we are facing: the numbers are not yet those hypothesized in the development phase as the events that have taken place require adequate times and measures to be fully absorbed, but we have evidence that the very high value and uniqueness of the project  allows to meet the goals and, among these, about 2 million visitors every year. San Marino is, in fact, by its very nature, the ideal destination for a tourism in search of opportunities for culture, entertainment and shopping ”.

For the summer, further new openings are planned and a series of initiatives dedicated to the different targets that the management, constantly committed to the growth of the structure, has been  identified: collaborations with Papeete, a well-known beach club in Milano Marittima for Wednesday evening, the Kids Drive-in on Thursdays, an initiative dedicated to children who can follow animated films under the stars within the San Marino Outlet Experience and evening openings with different kinds of shows for families. Furthermore, the B2B network for the involvement of tour operators, travel agencies and partners in the tourism sector, both private and public, is constantly growing.

“We knew that the opening of the Centre at a time of limitations to international mobility would have required a constant commitment to the search for changing objectives, with a target clientele temporarily different from that initially assumed – explains Gabriele Cerminara, General Manager of Aedes SIIQ and President of The Market PropCo, owner of the San Marino Outlet Experience – but we were not surprised and thanks to our structure we have created specific campaigns and initiatives for the involvement of new customers. Today the data tells us that 65% of visitors come from Italy and the Republic of San Marino, while 35% are foreigners, of which 24% European and 11% non-European. These data confirm that thanks to the normalization of mobility and tourism and hoping for an improvement in the international situation, we will be able to increase the amount of flows, particularly from abroad. ”

A structure of over 17,000 square meters, home of  international luxury brands and prestigious boutiques (clothing, accessories and home furnishings) as well as lounge bars, cafes and restaurants. Totally “outdoors”, San Marino Outlet Experience fits into the area with a pleasant pedestrian path along its promenade, embellished with three large squares: Welcome Plaza, Event Plaza and Garden Plaza. The project is inspired by local tradition and the Historic Center of the Republic of San Marino, a Unesco World Heritage Site, revisited in a contemporary key.

The structure is built according to a unique architectural project conceived by Studio One Works and complies with the most stringent eco-sustainability regulations and the BREEAM protocol, one of the most established international certification standards for building sustainability. It features a covered parking area with 1,400 spaces and an area reserved for electric vehicles with charging stations available free of charge. Among the services offered to guests there is also a Welcome Lounge with multilingual staff, the tourist info point of the Tourist Office of the Republic of San Marino “Visit San Marino”, free Wi-Fi in all areas, a free equipped play area for families with children and 400 square meters of lounge for those looking for a private, exclusive and comfortable shopping experience. The extension of the area up to 25,000 square meters and 130 stores is already planned, for a total investment of over 150 million euros.

© ADN KRONOS, June 27, 2022