The first Designer Outlet Village in Finland that will host Italian and international premium and luxury brands. It will be part of an important urban redevelopment project that will include a marina, an international ferry terminal and cruise ships, a modern railway and bus hub, hotels, restaurants, cinemas and residential buildings, next to the existing National Maritime Museum. It will be a high-level destination that will attract Russian tourists and the rich Finnish catchment area. Over 200 boutiques on over 40.000 square meters of GLA are planned, developed in successive phases.
What DEA did for Kotka:
Advisory – Agency – Letting: presounding activities with an assessment of the interest of Italian premium / luxury brands, more or less present on the Nordic and in particular the Finnish market; evaluation and drafting of the rent roll in synergy; identification of a marketing strategy and visibility of the project on the Italian market; entire letting activity with collection of letters of interest, HoTs and HoTs bindings from Italian brands; from 2016 with the extension of the action to the international and local brands of Finland, coordinating the activity of a Finnish leasing manager and reporting directly to the project sponsors; development of marketing actions with B2B promotional events.
Restaurants: 4 in the first phase
Total GLA: 40.000 sqm