CityLife, a redevelopment project for the historic area of the Milan Fair, is one of the largest urban development areas in Europe with its 366.000 square meters of surface area. Zaha Hadid, Arata Isozaki and Daniel Libeskind have designed the new towers that host Generali and Allianz (and from 2020 PwC Italia) that guard and surround the true heart of CityLife, a large commercial area with shops, services and quality catering overlooking the great public park. 

The area is served by the new lilac metro line M5, with the “Tre Torri” station at the center of the CityLife Business & Shopping District. To complete and make the CityLife area on a human scale, there is a large public park (173,000 square meters) which will be the second of the city and the first of new construction in the city center since the end of the 19th century.

What DEA did for the project?

Advisory – Agency: Retail concept and space planning, gallery layout setting, shop layout optimization, merchandise mix and estimated income, preletting.